Aesth|ethics

Ideal Standard, a leading bathroom manufacturer, hosted a series of exclusive events at a new temporary pop-up showroom in Venice, where the Aesth|ethics pop-up showcased both the brand's aesthetic design prowess and ethical goals and achievements.

Visitors were also able to get an exclusive look into the latest design-led collections, installed in a unique and inspiring setting, whilst learning more details of the company's environmental, social, and corporate governance commitments, which had been released in its first annual sustainability report.

The carbon-neutral event was hosted at the historic Arsenale di Venezia, within the former shipyards of Venice, and featured a specially made installation from Ideal Standard's Chief Design Officer, Roberto Palomba. This installation followed Ideal Standard's unique Singular™ approach by displaying bathroom solutions across all product categories from different ranges, showcasing how cohesively the collections worked together.

“For these new collections, we have retained our core identity and built on the rich design heritage of our past, all while producing new and exciting products that are built for the contemporary bathroom. It’s the combination of our design expertise and manufacturing knowledge, that lets us take these steps in a sustainable, innovative way. The Arsenale di Venezia is the perfect location and provides us with a dramatic setting to showcase our new Italian inspired collections.”