Over the last 25 years, Palomba Serafini Associati has transferred the concept of hypertext from computer science to design. Roberto Palomba and Ludovica Serafini’s methodology uses hypertextuality to create pieces of design functioning as cross-sectoral objects, originating an infinite network of possible connections.
Each creation is the result of a coherent research, developing from an interaction of thoughts, inspirations and intuitions. Refusing any linear approach as well as all aesthetic and formal stylisms, Palomba and Serafini rediscover what being a designer means, thinking about objects’ function before designing their shape.
