La Roqqa

Hotel · 2024


photo credit: Alessandro Moggi

Ludovica Serafini and Roberto Palomba's new hospitality project embodies the concept of La Dolce Vita.

In the summer of 2024, the hotel LA ROQQA, the latest project by the Palomba Serafini studio in Porto Ercole, Tuscany (GR), Italy, opened its doors. The philosophy of LA ROQQA perfectly aligns with the holistic design approach of the Palomba Serafini studio.

The concept arises from a silent dialogue with the landscape, which, like an intangible melody, conveys a unique sound—unrepeatable, like the performance of a masterpiece. Every detail is conceived and developed with an overall and orchestral vision, like the individual voices of a choir generating a unique note of multifaceted identity.

The Palomba Serafini studio designed a series of custom furnishings distributed throughout the hotel.
  • La Roqqa
  • La Roqqa
  • La Roqqa
  • La Roqqa
  • La Roqqa

Palomba Serafini's stylistic signature pays great attention to the grammar of the territory and its poetic essence. The Mediterranean scrub dissolves and transforms into color, rhythm, and space, where light and a sense of freedom and deep connection with nature are the dominant notes.