In the words of Consul Allegra Baistrocchi: "Design is going to be our medium to build more bridges in highly experiential, collaborative, passion-fueled, multidimensional and multi-sensory ways. For the Love of Italy, for the Love of Detroit and for the Love of Design".
The project also represents the attitude of contamination that characterizes Palomba Serafini Associati, as explained in the words of Ludovica+Roberto Palomba: “We could define our design approach as “holistic”. We create and develop every detail with focusing on an overall vision because at the end of our work, all the designed elements - like the voices of a choir – will tune in to generate a single identity. Our design philosophy combines human and architecture, space and sensations, concrete matter and subconscious”.
In parallel to the event held in Detroit, there is a highly engaging virtual exhibition - featuring virtual and real world dialogue. The LoveITDetroit Metaspace, created by Wedoo (an international innovation company with offices in Detroit, Turin and Rome), went live on September 7th and is a digital twin of the physical environment. It’s made using a platform developed in Unreal Engine (the same technology used for famous video games such as Fortnite) in collaboration with Amazon Web Services. This virtual event will allow guests to "live" an immersive and interactive experience, exploring the key themes below. With 24/7 access, visitors can visit the virtual space, interacting at their own pace with the exhibition and the brands: a truly global event accessible to all.