Versace Home Collection

Donatella Versace worked with Roberto Palomba and Ludovica Serafini to decipher the brand’s infinite possibilities anew, resulting in a bold and evolving installation space.

Red, expressed in the collection in a variety of shades across fabrics, leathers, precious silks and jacquards, is reflected throughout the display. Graphic works and LED walls create a dreamlike scenario, with a continuous flow between art and design.

Designs reimagine Versace brand codes for the home, with an aesthetic non-conformism and interplay of classicism with contemporary seduction that is distinctly Versace, whether though the brand’s fashion or interior design. Versace’s La Greca motif reigns supreme—the iconic pattern, that has been a key feature of Versace fashion collections, appears in interior decor with an almost architectural three-dimensionality. The Venus chair is refreshed with new-look finishes. The Stiletto collection expands with many new features, here expressed in the purity of total white, as well as sophisticated shades of beige and burnt browns.

The new Versace Home collection is the fruit of research into the brand’s history, its shows, its icons,
and graphic elements that distinguish its philosophy, and most importantly of the incredible experience
of the two architects when it comes to create interior design pieces that last.

“I am a very curious person and I always embrace every occasion to learn something new. When I started brainstorming with Ludovica and Roberto, I was captured by their incredible knowledge of design and by the ideas they already had for Versace Home. The way they were able to infuse the new collection with Versace’s iconic codes in their clean, modern and elegant lines is really cool. I love their use of colors and the way the wanted to be respectful of the brand, but at the same time bring it into the present day with their vision”.

– Donatella Versace

The collection speaks of know-how, creativity and pure design, echoing the revered identity of Versace. References to non-conformism, classical art, mythology and eclectic decoration and geometric lines are mixed with typical Italian flair as Versace continues to use its icons to define a bold lifestyle.

Leather is combined with silk, luxury metals with marble, and block colors with printed surfaces
as a celebration of contrasts. The Versace Home designs are defined by this polyphonic vision:
each piece, with its own history and character, forms part of a complete and evocative environment
in which we can immerse ourselves for a new living experience.

The brand’s new La Greca pattern evolves from the runway to the home and forms a jacquard
that dresses furnishings. The pattern also provides a backdrop for some of the rooms in the Milan store.
La Greca represents a modern interpretation of Versace’s iconic Greek Key.